Edmonton Restaurant Review: Menjiro Ramen

Menjiro Ramen’s mural; I did not win the contest to fill the speech bubbles.

I’ve been running my YEG Food Deals pages on this site for over four years now and, having expanded to sharing information on social media, I’m finding that more and more businesses are starting to reach out to me on their own. In the case of Menjiro Ramen, their sister restaurant Jang (also new) is the one that direct messaged me through Instagram.

On Monday, December 17, Menjiro Ramen would be having their grand opening. To celebrate, they were running a week-long special for $10 noodle bowls. Kirk and I actually attempted to visit on that first day. However, to avoid disappointment, I phoned ahead when I got home from work to see if we should bother to drive over.

Turns out, they had literally just sold their last bowl of soup. I followed their Instagram page over the next few days and it seemed that they were consistently selling out. It wasn’t until Saturday afternoon that we managed to make it there and snag some noodles for ourselves.

Menjiro Ramen’s Menu

Unlike most other shops, Menjiro Ramen only serves soup made using chicken rather than the usual pork. For that initial visit, we were told that we only had the option of their Tori Paitan, a creamy broth. That was okay with me since I had my eyes on the Black Garlic, which uses that soup base, and Kirk ordered the Spicy Red ($10 each that day). They were short of the pork shoulder that typically comes in each bowl as well. To replace that, we would receive pork belly instead.

It didn’t take long for the kitchen to prepare our meals. Both bowls came out piping hot. I sampled Kirk’s Spicy Red. It literally had a deep orange-red colour to the soup. I sampled the broth by taking a couple of sips. Personally, I found it a tad too spicy for me. It had a very peppery finish that lingered at the back of my throat. I don’t really enjoy heat like that as it’s sort of irritating. It did taste pretty good though. I simply wouldn’t be able to have a whole bowl of that in a single sitting.

I thought my Black Garlic ramen was a lot more manageable. The broth may have been saltier and grainier than I’d prefer, and I was a hoping for more noodles. Yet, I thought the texture of the noodles was al dante with a nice bite. I also loved the pork belly and the chicken seemed to be well-seasoned. The marinated egg and pieces of bamboo shoot were delicious ingredients.

This art cracks me up.

Being so new, I wanted to see if a second visit a few weeks later would make a difference. We stopped in again for lunch on another Saturday, making sure to arrive shortly after opening to get the best selection. Menjiro Ramen was only half full, and I had noticed on their social media that they were no longer posting about being sold out, so the restaurant must not be as busy as when initially launched.

On this occasion, Kirk and I both opted for the creamy broth-based Spicy Miso Ramen ($14.50 per bowl). We also started with a plate of the Cheesy Takoyaki ($6.50).

Kirk tried the takoyaki, but he didn’t love them. He found the texture of the interior was too smooth and the exterior wasn’t crispy enough. I’m not entirely sure what Menjiro Ramen uses for the center. Traditionally, takoyaki is made with a wheat-flour batter and it’s filled with octopus, green onion, tempura crumbs, and green onions. When there was octopus lacking, these were quite mushy on the inside. Overall though, the mouthfeel didn’t bother me. They fit my memory of the takoyaki I’d eaten from markets in the past. I imagined it was an incredibly creamed potato. The octopus pieces were apparent and I liked the consistency of the shell. What really improved them was the melted cheese. Honestly, cheese makes everything better, and it did its job in this particular case.

The Spicy Miso Ramen hit the spot. I feel like maybe the portions were somewhat larger than with the discounted bowls offered during their grand opening week. Then again, the bowls they used to serve the ramen were different (specific dinnerware for specific menu items), so maybe it was a visual trick. One thing I noticed was that the bowls, sadly, didn’t have any bamboo shoots this time around. Pork shoulder was in-stock though, so we got to try that. Not my favourite. We both liked the pork belly better. Additionally, I thought the chicken was a little more bland than before. Kirk commented that his soup wasn’t hot enough, temperature-wise. And, I will say that the space loses heat every single time a customer enters, especially on chilly days. On the other hand, the temperature of mine was fine (I can’t deal with scalding food). Whenever I pulled noodles from the bowl, steam came wisping up. The intensity of the spice was much more pleasant than the Spicy Red, too.

I don’t regularly go out for ramen, so it’s hard for me to compare with the several other places in the city. Still, on their own merit, Menjiro Ramen’s chicken-based broths are quite satisfying and, between the two visits, the service has been great. The business is also a welcome addition to the far south side of Edmonton, an area that was previously lacking a more than decent ramen spot. Hopefully this location continues to fit that bill.

Edmonton Restaurant Review: Old Town Pub

Old Town Pub

Long before Old Town Pub rolled into the building on 10314 82 Avenue, Elephant & Castle was housed there. Although I had never been to that particular location, I had friends who basically called it their second home. When it was shuttered, they were devastated.

However, when one door closes, another opens. In August 2017, the new owners introduced Old Town Pub. I didn’t visit until this this past fall when my friend and I attended a Paint Nite event, but it was better than I expected.

For that first dinner, we went straight upstairs to the second floor to grab a table, which worked out well considering our event was taking place in that area. The furniture doesn’t look like it’s been updated in decades. Otherwise, the venue was clean and retained somewhat of an Irish pub feel. The wall we were seated next to was adorned with a couple of dart boards. Additionally, a foosball table and a pool table were available for use as well.

The service was somewhat slow though. It took a while before we were checked on, but the server was friendly. As advertised on social media, the majority of the Old Town Pub menu really is priced at $10 per item. Where they get you though is on the extras. Adding meat or making any sort of upgrades to your pierogis will run you at least a few more bucks. Still, it’s fairly affordable and an interesting business practice that I’ve yet to see anywhere else.

Pretzel Braids

On that occasion, the two of us shared an order of the Pretzel Braids ($10). They were made in-house and the plate came with three decently sized twists. The bread was golden brown and lightly salted. They were also nice and soft. There’s nothing I hate more than a dry, overcooked pretzel. For dipping, the pretzels came with a small plastic cup of house beer cheese. Overall, these were delicious. I just wish that it came with more of the dip as we had to be meager with it.

Small Caesar Salad

Both of us ordered side salads. The large is $10, but a small is $5. My friend went with the Tossed Green Salad: romaine and iceberg lettuce, red onions, tomatoes, cucumbers, and her choice of dressing. I opted for the Caesar Salad: romaine lettuce, croutons, bacon bits, Parmesan cheese, and dressing. Between the two, the Caesar looked to be more generous in size. I found it to be quite satisfying with a decent amount of dressing, bacon, and cheese, and I was pleasantly surprised at the portion.

Pierogi Plate

We each had a Pierogi Plate ($10) for dinner, too. Pan frying was $1, sour cream was $0.50, bacon bits were $2, and a small sausage was $1. All in, it came to $14.50 for six wonderful potato and cottage cheese dumplings (they also have a Montreal smoked meat option). I was recently told by one of the staff that two Ukrainian babas come in every week to hand make every single pierogi and it showed. They definitely seemed to be made from scratch.

The lounge area on the main floor.

In the new year, I took Kirk to Old Town Pub to use up a Groupon before it expired. This time, we decided to hang out near the bar. It’s definitely not as spacious as the second storey with several tables crammed onto a raised platform. It was cozy though. I was facing towards the kitchen, allowing me a good view of a TV and a large projector screen where that night’s Oilers game was being shown. We even stayed until the end of the third period to see if we might be able to win the draw for tickets to the following week’s home game. Our odds were high most of the night as the place was next to empty. However, we were thwarted by someone who literally came in at the last minute.

Loss aside, we had a great time. Turns out that Old Town Pub has happy hour every day from noon until 7:00pm. It includes specials on wings, pints, highballs, and wine. Kirk was able to get a couple of Yellowhead pints for $5 per glass as well.

Sweet Thai Chilli Chicken Wings

Since they were half price, we split an order of the Sweet Thai Chilli Chicken Wings ($5). These looked to be cooked all the way through as the meat was white. Yet, we both thought they could maybe have used an extra minute or two in the kitchen. Maybe it was the texture of the meat that wasn’t the greatest, and there were a couple that were quite bloody inside (super veiny?). Nevertheless, the flavour was tasty, and we were fine in the end.

Beer Cheese Fries

I selected the Smoked Chicken Panini ($10) as my main. It typically comes with fries or a tossed green salad. I chose to get the Beer Cheese Fries ($3) instead. The fries were blanched and then covered with the same beer cheese dip that came with the pretzels I’d eaten previously. They were then topped with diced tomatoes and green onions. Not bad, but the dip cooled off quickly and, again, they were scant with the cheese. Ultimately, I ate half of my fries with regular ketchup and a bit of the mustard that Kirk got on the side for his burger.

Smoked Chicken Panini

The sandwich was decent as the grilled ciabatta bread had a crisp exterior, but remained soft on the inside. When it came to the chicken, I didn’t feel like the meat was smoky enough. The mozzarella, garlic aioli, roasted red peppers, and caramelized onions is what saved this. Without those, it would have been pretty bland.

OTP Burger

Kirk’s OTP Burger ($10) was amazing! I had minor regrets and wished I had gotten a whole one to myself. Rather, I managed to snag just a couple of bites. He had bacon added for $2. It was definitely a dirty diner-style burger. The obviously hand smashed ground beef patty was super juicy; the meat was perfectly seared with that charred grill flavour infused into it. The fixings were the standard mayo, tomato, and lettuce on a white burger bun. Very simple, but incredibly well-made. Our only issue with the burger was that it fell apart quite easily, so hold on tight to it.

Guinness Cake

To complete our meal, we had the featured Guinness Cake ($8) for dessert. It took a while for it to come out. Apparently, they were out of whipped cream, so they made a whole new batch just for us. The cake was dense, but far from sweet. It just had that dark chocolate flavour without all the sugar. Quite good, actually.

Honestly, I’m fairly impressed with Old Town Pub. I’m not entirely sure how they can profit with the model they’re using. When other businesses are constantly increasing costs to their patrons, Old Town Pub is really trying to be accessible to their customers while providing handcrafted food, and that’s something I can get behind.

Edmonton Restaurant Review: Japonais Bistro Omakase Thursday Dinner

Seared Scallops

Around the beginning of December, I was scrolling through my Instagram feed when I came across a post from Japonais Bistro. It was advertising their new Omakase (a Japanese phrase that means “I’ll leave it up to you.”) Thursday Dinner for twenty per cent off with a code to be requested either by direct message or email.

I immediately jumped on the opportunity and, within the day, I had gotten a reply. They provided a code and a copy of the set menus for me to review. There are two options for the dinner. The first is an $80 six-course meal. The second is a $100 seven-course supper that includes an extra Amaebi (sweet shrimp) Sunomono salad and a different steak dish.

I made arrangements with my friend for a double date night in January. Between the choices, the less expensive made the most sense for us. It seemed like more than enough food and, after the discount, it would only be $64 per person, which is reasonable for the number of courses.

Japonais Bistro indicated that there would only be limited omakase spots available every Thursday, so it was recommended to book in advance. I arranged for our evening about six weeks ahead. While that kind of time frame may not be necessary, we were planning around my friend’s birthday. Still, call to reserve because even though they said Thursday is a weekday and it’s slower, the place — located at 11806 Jasper Avenue — was packed when we arrived at 7:45pm. Plus, they will need at least 48 hours notice, if you plan to dine with them for omakase.

Additionally, although the menu is preset and mentions that there are no substitutions, I was told that we could let them know of food allergies upon booking. My friend cannot eat shellfish or avocado, so I made them aware. When we had settled in, the staff already knew about the note and the kitchen arranged to have her scallop course replaced with cod. They were very thorough in ensuring that she would be okay.

Kamo Duck Salad

Beverages were an extra cost. Kirk and I opted to stick to water, but the others grabbed some beers to pair with their meals. Dinner started off with a Kamo Duck Salad. Rather than persimmon and plum, the former was replaced with blackberries. The sweetness of the fruit perfectly balanced with the savoury slices of duck. Atop all of the meat and fruit was a large helping of shungiku greens — these are the stems/leaves of the crown daisy — with mustard and miso-dashi dressing. Sort of prickly and crunchy in texture, the slight bitter taste was reduced by the umami flavour of the accompanying sauce. A very nice and light introduction to our culinary journey.

We received the Seared Scallops next. They were, admittedly, smaller than I expected. Nevertheless, the trio of mollusks were perfectly cooked and wonderfully seared. The meat was tender and could be cut apart with just a fork. These were laid upon a painterly streak of celeriac puree decorated with basil pesto, quinoa and micro greens. Around the rest of the plate were dustings of powdered sesame (excellent when eaten with the scallops). Unique in presentation and taste, it was probably one of my favourite items all night. Thankfully, we were given spoons with this dish so we could scoop up every morsel. My friend’s cod was pretty much served in the same way, just with a cut of cod instead of the scallops. It looked just as appetizing, although I’m glad I didn’t have to carefully pick out fish bones myself.

Chef Choice Fresh Fish Sushi

Following that, we were presented with the first of two sushi plates. This was the Chef Choice Fresh Fish. It came with five pieces, including eel, snapper, yellowtail, bluefin, and amberjack. The eel was quite good in terms of taste and texture. It did have some bones though, so I pricked my lip when bringing the piece to my mouth. I managed to pull out any larger bones and then just ate the rest in a single mouthful. I can usually take or leave snapper as I find it to be too chewy. This one wasn’t bad, but it’s still not something I’d order on my own. The same can be said of this particular amberjack. The yellowtail was a bit smoother and easier to eat. The best, hands down, was the beautiful jewel toned bluefin. I could have devoured a whole plate of that. Each piece of sushi did have a dollop of wasabi placed between the fish and the rice already. It’s the traditional way of serving sushi and I found it manageable, but that may not be everyone’s cup of tea.

Bavette Steak

I suppose the Bavette Steak can be considered the entrée. This was a six ounce cut of sous vide flank steak rested on potato puree and surrounded by a pool of teriyaki demi-glace with dots of black garlic sauce. Even though we were offered utensils, we all insisted we could get away with eating everything using just our chopsticks. In the end, I managed to do it. However, I looked like a child playing with my food as I used the slices of steak to scoop up the creamy potatoes and sauce. Although there was a bit of tendon running through my meat (making it a little harder to bite off pieces at times), the steak was, overall, succulent and I loved how the exterior was crusted and seared. It held in all of the flavour despite being served to us already cut apart.

The Chef Choice Aburi Sushi was definitely where it was at. Give me all of it! Honestly, I was busier taking photos as soon they dropped my plate in front of me and I didn’t listen to what each fish was. However, a few pieces looked to be some sort of torched salmon. Two of them were the Osaka-style pressed sushi. One had a slice of jalapeno and the other had a miso dressing. The three pieces on the other half of the dish were presented more normally, yet with a twist. One was simply seared (unknown fish), the salmon sandwiched in the middle came with silvers of daikon, and the fish in the center of the plate was citrusy with the use of grated yuzu. All of them were excellent examples of the technique utilized by sushi chefs. It doesn’t take a lot to alter what is familiar, but it needs to be done the right way. At Japonais Bistro they know what they’re doing.

Roasted Rice Panna Cotta (Green Tea?)

Completing our meal was the Green Tea and Roasted Rice Panna Cotta. Not totally sure, but they may have changed the flavour of the panna cotta because it wasn’t green and it didn’t have that distinct full-bodied bittersweet taste. I found the amaretto syrup to be quite strong, but it was quickly eaten in the initial bites and after that, I didn’t have enough for the rest. The consistency was also more firm than I prefer and reminded me of a dense tofu. It was alright, but it certainly didn’t live up to their Matcha Crème Brûlée dessert as, quite frankly, nothing else there ever will.

If this post has convinced you to check out Omakase Thursday Dinner at Japonais Bistro, please note that it is required to have a minimum of two orders for the kitchen to even serve this. It won’t be available to a single diner, so definitely gather up a family member, friend or co-worker to go. They’ll be running this menu until the end of February, so there are six more chances to take advantage of this promo. Don’t forget to reach out to them by email or direct message on Instagram for your discount code. For the service as well as the price, amount, and quality of the food, it’s certainly worth it.

Edmonton Restaurant Review: JOEY Restaurant Revamped Happy Hour (2019)

Tuna Poke Bowl

This weekend, Kirk and I ventured out to the JOEY Restaurant at Bell Tower. Located a couple of blocks from Rogers Place, it’s in the heart of the Ice District and it’s an ideal venue for pre-game gatherings.

While it’s incredibly dim inside, the design of the venue is beautiful. The two of us especially admired the indoor patio with it’s ball light fixtures, fireplace, rolling windows (closed during winter), and floor-to-ceiling wine cooler. Despite our love of that room, we ended up seated in the lounge alongside the brick wall, which has large hidden projector screens that are lowered when sports are on. The illumination emanating from those helpfully brightened my photos in the otherwise dark space.

Full disclosure before I continue, we were invited through my YEG Food Deals Instagram page to try JOEY’s revamped happy hour menu. It was launched right at the beginning of 2019, and it’s been heavily revised from their previous offerings in order to compete with the other two big players in the casual fine dining sphere, Earls Kitchen + Bar and Cactus Club Cafe. Both of those chains have been serving rather extensive happy hours for at least the better part of the past year, if not longer. JOEY Restaurant, on the other hand, had a very scant menu in comparison (a mere four or five drinks and maybe three food options).

Real Peach Bellini

On this occasion, JOEY Bell Tower took care of our first round of drinks. Everything else was ordered at our own discretion. As such, to start, Kirk ordered the JOEY Genuine Draft ($3.50) and I got the Real Peach Bellini ($4.50). The Bellini is a longtime staple, and a great cocktail that is cold, refreshing, sweet, and a touch tart. Kirk found the JOEY Genuine Draft to be a decent standard lager. To follow-up, Kirk tried the Parallel 49 Wobbly Pop Pale Ale ($4.50). Although the amber-coloured beer was hoppier, something that Kirk typically enjoys, it wasn’t for him as he found the flavour to be too soapy.

The majority of the items on the daily happy hour menu are discounted anywhere between $3 to $6 each from the regular prices, meaning the savings can be significant. If you’re okay to eat there during the hours of 3:00pm to 6:00pm or 9:00pm to close, then it’s well worth planning around those times. We considered this to be a fun night out for the week. Therefore, we decided to go to town with our meal.

We know no limits when it comes to happy hour.

Sharing is caring, so we split the Rosemary Garlic Fries ($4), Sliders Royal Duo ($8), Pesto Shrimp Flatbread ($10), California Chicken Club ($13) with fries substituted for a New Cobb Salad ($2), Seared Salmon Sushi ($13), and the Tuna Poke Bowl ($16). Technically, the last one was for me, but I offered some of the non-raw portion to Kirk (he declined).

This was a ton of food for a pair of people, so don’t order this much unless you genuinely want or need leftovers. In my case, I had half of a sandwich and two slices of flatbread for lunches this week. I also saved the majority of the rice, veggies, and wonton chips from the poke bowl to go with one of my at home dinners.

Rosemary Garlic Fries

I’ll begin reviewing based on our least favourite dishes to the ones we enjoyed most. Sadly, the Rosemary Garlic Fries were a miss for us. On the plus side, I found that the taste was amazing. The herb was heavily infused into the potato and the garlic wasn’t overpowering. The grainy mustard aioli provided for dipping was particularly delicious. What I didn’t like, and never really have at JOEY Restaurant, is the skinny cut fries. I’m not sure why they continue to insist on making these. They’re similar to McDonald’s fries, but, dare I say, worse. They always seem so dry, and they’re completely bland without the accompaniments.

The California Chicken Club is usually one of Kirk’s top picks at JOEY. However, it seemed as though the recipe had been changed slightly. The well-seasoned breast of chicken was still stacked with aged cheddar, smoky bacon, and spicy mayo. It contained some greens, too. We think it was spinach. Yet, the sandwich was missing the basil leaves that used to be included, which meant the pepperiness and hint of anise/mint was now gone. The aged cheddar wasn’t melted either. I would have preferred it to be heated and gooey rather than cold and speckled with condensation when it arrived at our table.

Side of New Cobb Salad

We replaced the side of fries to our club with the New Cobb Salad (actually, we had asked for Caesar salad, but this is what we received). I appreciated the combo of romaine and shredded kale and the Grana Padano dressing. I thought that the crispy bits inside the salad were croutons, but they may have been chunks of double smoked bacon (the taste wasn’t all that salty though…). There was also no egg, so that’s why I honestly assumed we were having a Caesar salad as requested until I saw our bill at the end of the evening.

As you may have gathered above, Kirk is not really into raw fish. While he did take a chance here and ate a whole piece of the Seared Salmon Sushi, he opted not to have anymore. I finished off the rest of the dish by myself. In Kirk’s opinion, it tasted too fishy as if the salmon wasn’t fresh enough. I begged to differ. From past experience, I know that different types of salmon have very distinct flavours. To me, this did have a stronger fishy flavour, but not in a way that tasted off and inedible. It was still good. The torched umami sauce on top gave the fish a creamier consistency, and the shaved slice of serrano pepper atop each piece of sushi added a touch of spice on the palate without being overwhelming.

Sliders Royale Duo

The Sliders Royale Duo is a super basic pair of miniature burgers. Other than a thinly sliced pickle, there were no other groceries. Admittedly, I took out the pickle when I realized it was there. I’d already bitten into it, so I can say that it wasn’t as strongly flavoured as others often used on burgers. I probably could have gotten away with eating this one and refrained from disgust. More often than not, I find pickles ruin the flavour of everything else because it’s the only thing you can taste after. With that removed, just a bit of American cheese and a dollop of secret sauce was left behind. The beef patty wasn’t that thick, but the meat was juicy and wonderfully seared. Simple and satisfying.

Tuna Poke Bowl

On my part, I thought that the Tuna Poke Bowl was great. It’d definitely be a filling dish should one choose to have this as their main. It’s created with a mix of brown rice, green papaya slaw, crispy wontons, edamame, tomatoes, radishes, cucumber, avocado, and diced sashimi grade ahi tuna. Drizzled with miso dressing, it’s potentially one of the “healthiest” items you’ll find at JOEY Restaurant.

Pesto Shrimp Flatbread

Both of us agreed that the Pesto Shrimp Flatbread was the best item we sampled. At first glance, I was worried that the dough had been overcooked as it looked past golden brown. Nevertheless, upon my initial bite, I was met with a pleasantly crisp exterior and fluffy middle. Laid with whole milk mozzarella, sun dried tomatoes, plump shrimp, chipotle aioli, and ribbons of basil, it was like a flavour explosion in every mouthful. For the price during happy hour, it’s perfect for a light late lunch or early supper.

I have to say that the service at this particular JOEY Restaurant is not ideal. We had multiple staff stop by to check on us, but it was hard to attract the attention of our own server when needed and it took three asks for water before we finally got some. Still, when it comes to the updated happy hour menu, it’s much improved from their earlier iteration. With an increased number of choices available (a dozen beverages and over 20 food items), there truly is something for everyone now.

ZOZO Product Review: The New Age of Custom-Fit Clothing

ZOZO Facebook Ad

Around mid-August of last year, I was faced with a post on my Facebook news feed from a company called ZOZO. Similar to many ads, they were offering their product for free. Unlike most, there didn’t seem to be a catch. It was also something that was much more intriguing than a cheaply made pair of earrings or a necklace.

ZOZO was launched by Yusaku Maezawa, the founder of ZOZOTOWN, Japan’s largest fashion e-commerce destination. Rather than selling clothing from other brands, ZOZO was developed to target the issue of sizing within the industry by bringing custom-fit clothing to the masses. They don’t look at their customers as standards that fit specific sizes dictated by them. Their technology is meant to measure our bodies precisely, so that our apparel fits our unique shapes.

I decided to take a chance, and I pressed the link. The registration I filled out online prompted an email with further instructions, including the requirement of downloading the ZOZO app from Google Play and creating an account. As it turns out, this was considered by the company to be a short term “sweepstakes” and, if I was lucky enough to be picked, I would receive a confirmation and an estimate for the receipt of my ZOZOSUIT.

A few days later, I learned that my efforts were successful. I would be getting a ZOZOSUIT with the arrival date to be determined. It took approximately another three weeks before I heard anything. The suit finally made it to me within the first week of October and I went through the exercise of measuring myself shortly after.

My ZOZOSUIT was mailed to me with a size chosen based on my height and weight.

The ZOZOSUIT is made out of a nylon/polyester/spandex mix (if it’s not too warm or itchy for you, they might make great pajamas). It comes with a pair of pants and a long sleeve top that has a slight turtleneck and thumb holes. It’s basically meant to cover every square inch of your body with dots that are then scanned by their app.

I experienced some troubles with this program. The app can be a little bit finicky as you need to place your phone (back camera facing towards you) on a stand that is set somewhere about table height and at least six inches away from the counter ledge. Initially, it was difficult to find a spot that was bright and spacious enough for the phone’s camera to read what was around it. You then have to back away about six feet. If all goes well, the app will proceed to speak to you through voice commands. Photos will be taken of you in consecutive positions until you’ve hit all twelve numbers as you imagine yourself turning atop the face of a clock. My first attempt actually seemed fine until the app attempted to process everything and then spit out an error message.

On the second try, it worked. Using a series of a dozen images, the system amalgamated all of the data and it calculated the enormity of my hips, the stoutness of my inseam, and put me in denial as to just how big my waist had become. Personally, I wasn’t satisfied with what I saw. Mostly, I couldn’t fathom that my right thigh was a whole ten centimeters larger in diameter than my left one. Therefore, I did what any other sane user would do. I proceeded to let the app take my measurements three more times. To be honest, I’m amazed that I wasn’t curled up in a corner crying by the end. I still wasn’t fully convinced that it had the right numbers, but the later digits were better than the original readings, so I chose my free items (dark indigo blue skinny jeans and a black v-neck t-shirt) and submitted my order.

A confirmation came through within a few minutes. It stated that the regular cost for the jeans were $58 US and the t-shirt was typically $22 US. Both were fully discounted along with the $10 US for shipping and handling. In the end, I paid absolutely nothing out of pocket.

Now, the waiting was the hardest part. The email had listed an expected delivery time of four to five weeks. Mid-November rolled by and there was nothing. I logged into the app to see if any updates had been provided. The status had not changed at all. It wasn’t until December 7 that I saw a message from ZOZO saying that my order had shipped. By all accounts, it took eight weeks for them to mail out my products. Granted, I completely understand that my items were free, so I get that it may not have been their priority. In my mind, it made sense for the company to focus more on the paying customers first. I was mostly just eager to see the outcome.

As soon as I got my hands on the parcel from ZOZO, I opened it. The clothes were pressed, folded, and packaged perfectly in see-through bags. The black t-shirt was deep in colour and felt like quality cotton since it was quite thick-knit. It appeared to be evenly cut and the stitching was secure. The labels on the inside indicated the chest, shoulder, and length measurements, presumably based on what the app had spit out. The jeans were a nice wash, made with a slight stretch. Almost all of the metal fixtures on the jeans are branded, too, so you know that they take their product seriously.

The t-shirt has short sleeves that are a tad too long and it’s quite boxy.

That being said, ultimately, the biggest test for ZOZO is the fit. I slipped the t-shirt on and I just laughed. I tend to prefer clothing that is more fitted. This was extremely boxy and lose, most prominently around the waist. Reviewing those numbers on the tag, I have a hard time believing that I have a 43 inch chest, considering my bra size is a 34. I’m also not a fan of the short sleeve length as the hem reaches too low by going more than halfway down my upper arm. It’s fine for a casual top and I can always just wear it to lounge around the house, but I really wasn’t too impressed with the t-shirt.

On the other hand, the jeans were a pleasant surprise. While they failed to provide an exact fit — a tad loose in the front hip area, not quite tapered enough at the hem, uneven back pockets, and not enough lift in the buttocks — I couldn’t believe how well the app managed to calculate my waist measurements (the ZOZOSUIT was somewhat baggy around the stomach). The jeans hugged my curves! For me, that always seems to be the hardest part about buying jeans or pants. They’re either good in the hip/thighs, but not in the waist or vice versa. The stretch in the material meant that the jeans from ZOZO were form-fitting in the majority of other spots. What would make them even better is if the inseam was right. The jeans are about two inches too short, so they look like ankle pants. I’ll take them though. For the spring, summer, and early fall, they’ll do.

The app does allow for further customization (take in the waist more, shorten/lengthen the leg, get a tailored hem), which didn’t seem to be an option for the free items that I received. It’s certainly something I’d consider experimenting with more. The measurements that the app took of me previously are saved for future use, and the ZOZOSUIT can be reused as long as the dots printed on it remain in tact. The service is offered to a number of countries already, and the ZOZOSUIT is free, so there really isn’t a downside to testing it out.

Would I order again? Maybe. Right now, they don’t have an extensive collection of clothes (strictly basics) and the process time from start to finish is considerable. So, if you need a pair of jeans quickly, this isn’t the option for you. But, as ZOZO grows and their measurement system gets smarter, I’d certainly mull over the possibility of purchasing custom-fit clothes from them again. This is especially true now that I’m aware of the fact that their products can be fine tuned further than what is calculated by the app. I also have a pair of jeans to go off of. Therefore, in the future, I can more easily dictate what exactly has to be modified to best meet my needs.