Edmonton Restaurant Review: JOEY Restaurant Revamped Happy Hour (2019)

Tuna Poke Bowl

This weekend, Kirk and I ventured out to the JOEY Restaurant at Bell Tower. Located a couple of blocks from Rogers Place, it’s in the heart of the Ice District and it’s an ideal venue for pre-game gatherings.

While it’s incredibly dim inside, the design of the venue is beautiful. The two of us especially admired the indoor patio with it’s ball light fixtures, fireplace, rolling windows (closed during winter), and floor-to-ceiling wine cooler. Despite our love of that room, we ended up seated in the lounge alongside the brick wall, which has large hidden projector screens that are lowered when sports are on. The illumination emanating from those helpfully brightened my photos in the otherwise dark space.

Full disclosure before I continue, we were invited through my YEG Food Deals Instagram page to try JOEY’s revamped happy hour menu. It was launched right at the beginning of 2019, and it’s been heavily revised from their previous offerings in order to compete with the other two big players in the casual fine dining sphere, Earls Kitchen + Bar and Cactus Club Cafe. Both of those chains have been serving rather extensive happy hours for at least the better part of the past year, if not longer. JOEY Restaurant, on the other hand, had a very scant menu in comparison (a mere four or five drinks and maybe three food options).

Real Peach Bellini

On this occasion, JOEY Bell Tower took care of our first round of drinks. Everything else was ordered at our own discretion. As such, to start, Kirk ordered the JOEY Genuine Draft ($3.50) and I got the Real Peach Bellini ($4.50). The Bellini is a longtime staple, and a great cocktail that is cold, refreshing, sweet, and a touch tart. Kirk found the JOEY Genuine Draft to be a decent standard lager. To follow-up, Kirk tried the Parallel 49 Wobbly Pop Pale Ale ($4.50). Although the amber-coloured beer was hoppier, something that Kirk typically enjoys, it wasn’t for him as he found the flavour to be too soapy.

The majority of the items on the daily happy hour menu are discounted anywhere between $3 to $6 each from the regular prices, meaning the savings can be significant. If you’re okay to eat there during the hours of 3:00pm to 6:00pm or 9:00pm to close, then it’s well worth planning around those times. We considered this to be a fun night out for the week. Therefore, we decided to go to town with our meal.

We know no limits when it comes to happy hour.

Sharing is caring, so we split the Rosemary Garlic Fries ($4), Sliders Royal Duo ($8), Pesto Shrimp Flatbread ($10), California Chicken Club ($13) with fries substituted for a New Cobb Salad ($2), Seared Salmon Sushi ($13), and the Tuna Poke Bowl ($16). Technically, the last one was for me, but I offered some of the non-raw portion to Kirk (he declined).

This was a ton of food for a pair of people, so don’t order this much unless you genuinely want or need leftovers. In my case, I had half of a sandwich and two slices of flatbread for lunches this week. I also saved the majority of the rice, veggies, and wonton chips from the poke bowl to go with one of my at home dinners.

Rosemary Garlic Fries

I’ll begin reviewing based on our least favourite dishes to the ones we enjoyed most. Sadly, the Rosemary Garlic Fries were a miss for us. On the plus side, I found that the taste was amazing. The herb was heavily infused into the potato and the garlic wasn’t overpowering. The grainy mustard aioli provided for dipping was particularly delicious. What I didn’t like, and never really have at JOEY Restaurant, is the skinny cut fries. I’m not sure why they continue to insist on making these. They’re similar to McDonald’s fries, but, dare I say, worse. They always seem so dry, and they’re completely bland without the accompaniments.

The California Chicken Club is usually one of Kirk’s top picks at JOEY. However, it seemed as though the recipe had been changed slightly. The well-seasoned breast of chicken was still stacked with aged cheddar, smoky bacon, and spicy mayo. It contained some greens, too. We think it was spinach. Yet, the sandwich was missing the basil leaves that used to be included, which meant the pepperiness and hint of anise/mint was now gone. The aged cheddar wasn’t melted either. I would have preferred it to be heated and gooey rather than cold and speckled with condensation when it arrived at our table.

Side of New Cobb Salad

We replaced the side of fries to our club with the New Cobb Salad (actually, we had asked for Caesar salad, but this is what we received). I appreciated the combo of romaine and shredded kale and the Grana Padano dressing. I thought that the crispy bits inside the salad were croutons, but they may have been chunks of double smoked bacon (the taste wasn’t all that salty though…). There was also no egg, so that’s why I honestly assumed we were having a Caesar salad as requested until I saw our bill at the end of the evening.

As you may have gathered above, Kirk is not really into raw fish. While he did take a chance here and ate a whole piece of the Seared Salmon Sushi, he opted not to have anymore. I finished off the rest of the dish by myself. In Kirk’s opinion, it tasted too fishy as if the salmon wasn’t fresh enough. I begged to differ. From past experience, I know that different types of salmon have very distinct flavours. To me, this did have a stronger fishy flavour, but not in a way that tasted off and inedible. It was still good. The torched umami sauce on top gave the fish a creamier consistency, and the shaved slice of serrano pepper atop each piece of sushi added a touch of spice on the palate without being overwhelming.

Sliders Royale Duo

The Sliders Royale Duo is a super basic pair of miniature burgers. Other than a thinly sliced pickle, there were no other groceries. Admittedly, I took out the pickle when I realized it was there. I’d already bitten into it, so I can say that it wasn’t as strongly flavoured as others often used on burgers. I probably could have gotten away with eating this one and refrained from disgust. More often than not, I find pickles ruin the flavour of everything else because it’s the only thing you can taste after. With that removed, just a bit of American cheese and a dollop of secret sauce was left behind. The beef patty wasn’t that thick, but the meat was juicy and wonderfully seared. Simple and satisfying.

Tuna Poke Bowl

On my part, I thought that the Tuna Poke Bowl was great. It’d definitely be a filling dish should one choose to have this as their main. It’s created with a mix of brown rice, green papaya slaw, crispy wontons, edamame, tomatoes, radishes, cucumber, avocado, and diced sashimi grade ahi tuna. Drizzled with miso dressing, it’s potentially one of the “healthiest” items you’ll find at JOEY Restaurant.

Pesto Shrimp Flatbread

Both of us agreed that the Pesto Shrimp Flatbread was the best item we sampled. At first glance, I was worried that the dough had been overcooked as it looked past golden brown. Nevertheless, upon my initial bite, I was met with a pleasantly crisp exterior and fluffy middle. Laid with whole milk mozzarella, sun dried tomatoes, plump shrimp, chipotle aioli, and ribbons of basil, it was like a flavour explosion in every mouthful. For the price during happy hour, it’s perfect for a light late lunch or early supper.

I have to say that the service at this particular JOEY Restaurant is not ideal. We had multiple staff stop by to check on us, but it was hard to attract the attention of our own server when needed and it took three asks for water before we finally got some. Still, when it comes to the updated happy hour menu, it’s much improved from their earlier iteration. With an increased number of choices available (a dozen beverages and over 20 food items), there truly is something for everyone now.

Calgary Restaurant Review: Elbow Room Brittania

Happy Hour at Elbow Room Britannia

To celebrate my birthday this year, Kirk and I decided to take a page out of another local blogger’s book. Linda Hoang (a.k.a. Lindork) had gone on a road trip adventure to southern Alberta courtesy of Tourism Calgary. We followed suit, reserving a 2-night shopping package at Hotel Arts. For each evening we stayed, we received a voucher to be redeemed towards a $75 gift card at our choice of three malls — CrossIron Mills, CF Chinook Centre, or The CORE — meaning, for our mini holiday, we received $150 to spend (this deal is still on until February 28, 2019).

That turned out to be a really nice perk, and it was our major plan for our time in Calgary. We ended up going through the majority of our money within the first several hours of our extended weekend. Therefore, shopping was put on the back burner quite quickly . The rest of our time was broken out into memorable meals, including our initial stop at Elbow Room Brittania (802 49 Avenue SW).

There are so many fantastic restaurants in Calgary, but I really wanted to be able to keep within a decent budget. To help save or, at the very least, get the best bang for our buck, I made several reservations based on eateries that offered happy hour options. Elbow Room was one of those (2pm to 5pm, Tuesday to Friday; drinks and food starting at $5 each).

Elbow Room Britannia happy hour menu.

Located in Britannia Plaza, there are two stories available to patrons. The open kitchen seems to be situated on the lower-level, and the bar is upstairs. The mint green walls give the space a modern-vintage feel, and the big windows allow light to flow in. Kirk and I arrived mid-afternoon for a late lunch, and took full advantage of the discounted items by ordering Fries ($5), Brussels Sprouts ($6), Arancini ($8), Carpaccio ($8), Humboldt Squid ($8), Burrata Rossa Pizza ($12), and Tiger Prawns ($15). Had we been there outside of happy hour, we would have paid about $120 before tax and tip for the same items. The portion sizes seemed to be standard, not shrunken in order to alleviate the costs on their part, and, in total, it was about half the price for us.

Humboldt Squid

I’ll begin with the dish that was somewhat of a letdown. The Humboldt Squid was made from what came across as processed strips of the cephalopods. The lightly tempura battered pieces were pleasantly crisp, but the spongy texture of the squid wasn’t ideal. Although I do like other types of pickled vegetables, I have an aversion to typical cucumber-style pickles in the vein of dill or bread and butter flavours. The squid was covered in slices of pickle, which saturated the outer shell pretty quickly. Otherwise, the sweet and sour harissa (a Moroccan ketchup/chili paste) provided a different take on a cocktail sauce, and the lemon dill yogurt provided a cooling balance.

The perfectly prepared Fries were plentiful. Crunchy with a soft middle, these were elevated with three different dips: ketchup, gochujang mayo, and truffle mayo. I tried not to fill up too much on the cuts of potato, but it was hard not to snack on them when they were sitting in front of me the entire time.

Brussels Sprouts

Brussels Sprouts have fast become one of my top veggies. I love how the tightly packed heads can be flavoured with a variety of seasoning, cheeses, sauces, or oils. The outer leaves char up when fried, and they soften slightly while still retaining bite. The serrano pepper crema and sharp cheddar were excellent accompaniments, but what I think took these a notch further was the use of lemon, giving it a zest and acidity that I’d never seen utilized in Brussels sprouts in the past.

Burrata Rosa Pizza

As far as pizzas go, the Burrata Rossa was quite delicious. We were already nearing full by the time it was presented. Somehow, we still managed to eat half of it. The Neapolitan dough was thin and crisp, allowing for that helpful fold upon devouring. The San Marzano tomato sauce tasted light and fresh, and there was a decent amount of prosciutto. The only thing Kirk and I both thought was a little out of place were the ribbons of basil. In small quantities, the hints of mint and licorice can work. Here, there was just too much of the herb, which overpowered the rest of the ingredients. On the plus side, the huge dollop of burrata cheese in the middle added a sense of decadence with its warm and melty goodness.

The Arancini were orbs of delight. The rice had a wonderfully creamy consistency while still maintaining the grain’s texture. There was a bit of stringy cheese inside, too. The outside was crisp, and the red Thai coconut curry cream was divine. Just the right amount of heat on the palate.

Considering that the Carpaccio is made with Brant Lake Wagyu beef, I was surprised to learn that this plate only costs $13.50 regularly. To get it for $8 during happy hour is a complete steal. I lost count eventually, but I think there were probably about 15 or more slices of beef on the plate. Topped with shallot, arugula, Grana Padano, and mosto cotto (a sweet sauce that I thought was aged balsamic vinegar), I was in heaven. The side of truffled yuzu aioli solidified the umami flavours.

Tiger Prawns

Our top choice during our entire meal was clearly the Tiger Prawns. These were the bomb. The square of crisp sushi rice laid the foundation. Atop that was a beautifully butterflied prawn with a fried, but not greasy, coating. Sesame, scallions, anise soy reduction, and gochujang ebi mayo emphasized the Asian inspired plate. I could have eaten a dozen of those, if I hadn’t stuffed myself with everything else.

What a way to start our food adventures in Calgary. Elbow Room Britannia was definitely a choice that I did not regret. I’d go back in a heartbeat. Not only were the dishes superb, the service was great, too. Hopefully, it’ll be there for a long time to come, as it’ll be a regular haunt for me on future trips to Calgary.

Edmonton Restaurant Review: Partake

Croque Mon’Soubise’ was the star of the menu.

This past spring, the owners of Manor Bistro and Urban Diner, chef Cyrille Koppert and his business partner, Lisa Dungale, announced that they would be opening a third location called Partake. Situated next door to the diner at 12431 102 Avenue, it’d be the sister restaurant to the long standing brunch spot. Partake would also help to ease them into life without The Manor when it closes upon the expiry of their lease at the end of this year.

I kept my ear to the ground through the summer, and, come early fall, my friend and Partake’s bar manager, Clayton Kozak, informed me that opening day was happening. Sadly, I did not have a chance to make it there right away. In fact, I only managed my first visit towards the end of November, but, boy, was the wait worth it.

Check out those rounded built-in shelves!

From my understanding, the eatery does not accept reservations as the 30 seats are for walk-ins only. The place is made to look like a charming French bistro. A few small round tables reminiscent of what you might find outdoors at a Parisian cafe line the windows. The rest of the space is filled by three large booths and about a handful of bar stools. It’s casual and simply decorated, but you can tell it was created with love. I especially appreciate the rounded element of the doorways, mirror and built-in shelves. There’s also a version of their logo done in mosaic tiling embedded into the wooden floor. The pressed tin ceiling is gorgeous, too.

If only I could have admired all of the details in the daylight. However, now that winter had greeted us, even an early dinner at 5:00pm meant we were dining in dimness. I suppose it added to the ambiance though. It was cute and romantic in the candlelight. Plus, not knowing how busy it’d get on a Saturday evening, we opted to take one of the smaller tables for two, leaving the more spacious ones for others, and making it cozy and intimate as we dined.

Our server was helpful throughout the night. Since the items on the menu were created for sharing, we followed his suggestion and opted to split a number of dishes for supper. We selected five in total from the succinct list, which was more than enough (for two people, you actually can stick to three or four).

To start, I also ordered the Empyreal cocktail ($13 for 2.25 oz.) made using the gorgeous blueish-purple Empress Gin, Maraschino liqueur, Giffard Crème de Violette, and citric acid. Presented in a small fluted glass with a twisted lemon peel, it certainly packed a punch. It was a boozy and smooth drink that was great for sipping, and it paired well with all of our food. As a snack, we were also offered a petite bowl of popcorn (daily from 4:00pm to 6:00pm, complimentary snacks are provided with purchase of a beverage) to whet our appetite.

Soon after, plates started arriving from the kitchen. I was very concerned about where everything was going to fit at first. As I mentioned previously, the surface area we were working with was tiny. But, being professionals, they carefully timed each dish, so that only one or two were brought out at once. Sure, that meant, I diligently polished off all of the plates before they would be taken away and I probably overate (in the future, I should ask that they bring me to go boxes), yet I commend their staff for allowing us to savour and enjoy our meal at a leisurely pace.

Dish number one was the Beef Tartare ($16). Bright red minced beef topped by an egg yolk and beet-barley relish was mixed table side with capers, mustard, and chives. A garlic puree was supplied as additional garnish for the perfectly toasted crostini. Although it was a different take on beef tartare, I thought it was wonderful. Full of flavour in every aspect, the tender beef was a real treat.

Mushrooms on toast

Following that was the Mushrooms ($9), a combination of at least three, maybe even four, wild Albertan mushrooms laid on thick toast. Drizzled with truffle oil and accompanied by large shavings of Grana Padano cheese, it was an uncomplicated, but decadent option. My recommendation? Make sure to get all of the components in each bite. Separately, the taste lacks a little. Together, it’s complete harmony.

Dipping the Croque Mon’Soubise’ in sauce.

Continuing with dinner, we then had the Croque Mon’Soubise’ ($18). This sandwich was layered with about an inch and a half of thinly sliced Meuwly’s ham, melted Gruyère cheese, and served with a creamy soubise sauce (butter and onion) for dipping. This was, far and away, the best of the night. Kirk and I agreed that Partake hit it out of the park with this item. That stringy, crisp cheese and soft toasted bread with incredibly well-seasoned ham and rich soubise sauce was so satisfying. Honestly, I’ve been thinking about it ever since that night.

Sausage with braised cabbage and mostarda.

The house-made Sausage ($9) was our fourth dish. A hearty meat, this was paired with braised cabbage flavoured with cinnamon spice and mostarda. Again, it was straightforward and tasty. It was also piping hot. When it came out we could see the steam rising from the plate.

To finish off our main meal, we had the Aligot ($12), also known as Potato Fondue. This had a down-home quality of mashed potatoes and garlic blended with a significant amount of Gruyère and Emmental. The cheese pull was beautiful and the side of bread created an excellent base of starch on starch (endless starch throughout the night, really).

Rounding out the evening was dessert. Despite being insanely full, it didn’t take a much for our server to twist my rubber arm. I caved and went for the Piss-a-la Dessert ($12). The origin of the Southern France-inspired dish (pissaladière), from what I could find online, is really more of a savoury-style pizza. But, here, the base was a deliciously flaky pastry crust covered in fig jam, melted cuts of brie, crunchy roasted nuts, and drizzles of caramel sauce. It had a salty-sweet balance that was at once warm, comforting, and divine.

Ultimately, Partake gave us one of the greatest and most memorable meals I’ve had in the city this year. Superb service was had throughout the night, the portions were large, and the prices were reasonable. More than anything, the chef has pared the menu down to about a dozen and a half items that truly showcase the simplicity and simultaneous complexity of French cuisine. That’s not exactly an easy thing to do. Nevertheless, Partake has succeeded. For Cyrille’s and Lisa’s latest endeavour, here’s to another 25 years in business.

Edmonton Restaurant Review: Town Square Brewing

The main floor of Town Square Brewing holds the bar and a larger group table.

Wanting to catch up, my friend and I recently made plans to meet. Both of us living on the south side of Edmonton, it isn’t always super easy to find local, independently owned restaurants to hang out at in our neck of the woods. But, I’d had my eye on Town Square Brewing for a while (located at 2919 Ellwood Drive), and that’s where we decided to go. Being a brewery, I brought Kirk along as well since I thought he’d enjoy the beer.

We showed up for lunch on a Sunday at noon. Turns out, we were the first customers for the day. It’s a bright and casual space. Very open concept with tall ceilings on the main floor and a staircase that takes guests up to a loft with several tables and a couple of cozy looking armchairs situated by a fireplace. Windows along the back wall look into the production area, so you can see the machinery at work.

A shared flight of beer with our selections from the current draughts on tap.

Told to seat ourselves wherever we liked, we chose a table that overlooked the entrance. A board on the wall indicated the current beers on tap. Kirk and I decided to share a flight ($10 for four 5 ounce glasses). I like some beers, but I’m not the connoisseur. The only one that I selected and drank was the Beets by Sinden Kettle Sour. I found it to be crisp, earthy, a little bit tart, smooth, and without any lingering bitterness. Perfect for me. It’s also the Alberta Beer Bronze Winner for 2018. At the time, they also had a Belgian-style beer on tap. That was Kirk’s favourite of the three he sampled. An additional pint was ordered to go with our food.

Town Square Brewing has a pretty compact menu with a focus on their pizzas. I should probably have listened to our server who mentioned that the pies are their most popular options. Instead, I went with the Parson’s Daughter Sandwich ($16) while Kirk chose their full-size Brewer’s Break pizza ($19).

Parson’s Daughter Sandwich with the Soup of the Day

The sandwich wasn’t the worst thing, but it also wasn’t the best. I just felt that they put very little effort into it. The house made spent grain bread was sliced to a thickness that would hold up when held, but it was really bland and pretty dry. The bread was literally cut from the loaf with absolutely no other preparation like toasting, pressing or buttering at all. Filled with chicken breast, pear, mozzarella, cranberry aioli, spinach, and basil, it sounded quite promising; however, the clearly pre-cooked chicken (it was cold) and not melted cheese was a downer. The only plus were the spotty bites with cranberry aioli, which upped the flavour quotient ever so slightly. For the side, I opted for a bowl of the daily soup. It happened to be a tomato bisque, so I was expecting something creamier. This one was mealy like the texture of a tomato that has been refrigerated. Not great. At the very least, it was somewhat warm, and I liked the touch of crumbled cheese on top.

Definitely go here for the pizza though. Town Square Brewing makes theirs with a thin crust. It has a different consistency than what you might find at Famoso, for example, as it’s less chewy in the middle. The outside is a little crispier, yet the dough is still soft enough to fold. The toppings were decent, too. With Genoa salami, Lazuli Farms pulled pork, and prosciutto, this hit the spot for us two carnivores. Arugula, onions, tomatoes, and BBQ sauce took things a step further, balancing out any saltiness from all that meat with bitterness, sweetness, and tartness. On a side note, I really like the trays that the pizzas are served on. There’s a hole in one corner that fits a single tasting glass just right. I thought that was a fun touch.

I was originally tempted to stay a little longer in order to have some dessert. In the end I refrained from it. I’ll save that for the next visit because their Soul Food pizza is calling to me. If they can work on their sandwich, I’d appreciate it. For the price, it certainly didn’t seem worth it at all. As always, every place has room for improvement, and I’m going to say that this is it for Town Square Brewing. Otherwise, everything else was fairly satisfying.

Edmonton Restaurant Review: Wilfred’s

Check-in to Wilfred’s upon arrival.

Wilfred’s is one of the newest restaurants to dot the Edmonton landscape. It’s situated within the popular Brewery District inside a fairly nondescript 100-year-old vintage brick building that used to belong to the old Molson Brewery. Completely refurbished, the heritage space is now unrecognizable. The interior is a wash of light woods, a mix of pink and white accents, dark metals, and whimsical art from Vanguard Works.

The Pink Blazer was the weekly Pink Drink sometime in October.

Even though Wilfred’s, a contemporary diner, had opened by the official start of summer 2018, Kirk and I held off on our visit. It wasn’t until a couple of weeks ago when we decided it was time to check it out. I’m not going to lie, it was their latest weekly featured Pink Drink ($13), The Pastel Blazer, that got me in the door. It was actually more bitter than I expected it to be, and the ingredients — vodka, Aperol, unsweetened coconut milk, lime juice, and egg white — had to be stirred regularly to avoid separation, but it was, overall, a smooth and refreshing beverage that lasted me through our dinner.

Everything about Wilfred’s is curated from the wallpaper to the menu.

To eat, the two of us split a couple of plates: Wilfred’s Burger ($18) with added white cheddar ($2) and soup ($3) subbed in for the usual fries, as well as the Fried Chicken & Prosciutto Cutlet ($25). Arguably the best thing about both dishes was the size as they were generously portioned. For the price, I’m glad to see that they didn’t skimp. However, I do feel that each one could use some improvement.

Beginning with the burger, this consisted of a hefty nine ounce patty of beef topped with bacon, lettuce, tomato and onion. It’s so thick that I found it rather difficult to unhinge my jaw to take a real bite out of the burger. The bun also didn’t fare too well as it slid around and fell apart as I ate. The meat itself was cooked to about a medium well, so it wasn’t completely colourless, but it also wasn’t as juicy as I hoped it would be. Thankfully, it was fresh though. It certainly didn’t seem to be a prefab patty, and, that, I’ll commend Wilfred’s for. Had it not been for the added cheese and the crispy bacon, the burger would have had relatively no flavour. I highly recommend that the restaurant creates a signature sauce to go with this menu item.

Cauliflower & Potato Soup with bacon and chives

The upgrade to their Cauliflower & Potato Soup was the saving grace to this dish. It was thick, creamy and smooth. When served hot, it makes for the perfect hearty soup to have during the onset of winter. The tiny bits of bacon and chives added a little fattiness and herbaceousness.

Fried Chicken & Prosciutto Cutlet

Our second plate of Fried Chicken & Prosciutto Cutlets was enormous. The two breasts or legs of meat had been pounded until evenly thin throughout. Layered with prosciutto and then breaded and fried, they were super crispy without tasting or feeling greasy. I could have used some more prosciutto as it was hard to discern its presence. Yet, upon careful inspection, I did see it there. If you try this, definitely squeeze some fresh lemon juice onto the chicken. The zest kicks the dish up a notch, and the acidity breaks down some of the salt. On the side was an arugula salad with tomatoes and Parmesan. This was a great accompaniment to the chicken. The sharp taste of the greens, the tartness of the tomatoes, and the pungency of the cheese paired very well with the meat.

Postcards designed by Vanguard Works are provided with the bill.

When all was said and done, our meal at Wilfred’s was a bit of a miss. Sure, the service was quite good, the atmosphere was pleasant (admittedly a tad cramped though), and they have an excellent bar program. Nevertheless, the food isn’t meeting it’s full potential. I understand that simplicity is key at times, but, in the case of Wilfred’s, the kitchen needs to do something to set themselves apart from the rest. Right now, they’re not. They should take a chance and be as playful with the menu as they are with the decor.

The interior of Wilfred’s is light and whimsical.