Wilfred’s is one of the newest restaurants to dot the Edmonton landscape. It’s situated within the popular Brewery District inside a fairly nondescript 100-year-old vintage brick building that used to belong to the old Molson Brewery. Completely refurbished, the heritage space is now unrecognizable. The interior is a wash of light woods, a mix of pink and white accents, dark metals, and whimsical art from Vanguard Works.
Even though Wilfred’s, a contemporary diner, had opened by the official start of summer 2018, Kirk and I held off on our visit. It wasn’t until a couple of weeks ago when we decided it was time to check it out. I’m not going to lie, it was their latest weekly featured Pink Drink ($13), The Pastel Blazer, that got me in the door. It was actually more bitter than I expected it to be, and the ingredients — vodka, Aperol, unsweetened coconut milk, lime juice, and egg white — had to be stirred regularly to avoid separation, but it was, overall, a smooth and refreshing beverage that lasted me through our dinner.
To eat, the two of us split a couple of plates: Wilfred’s Burger ($18) with added white cheddar ($2) and soup ($3) subbed in for the usual fries, as well as the Fried Chicken & Prosciutto Cutlet ($25). Arguably the best thing about both dishes was the size as they were generously portioned. For the price, I’m glad to see that they didn’t skimp. However, I do feel that each one could use some improvement.
Beginning with the burger, this consisted of a hefty nine ounce patty of beef topped with bacon, lettuce, tomato and onion. It’s so thick that I found it rather difficult to unhinge my jaw to take a real bite out of the burger. The bun also didn’t fare too well as it slid around and fell apart as I ate. The meat itself was cooked to about a medium well, so it wasn’t completely colourless, but it also wasn’t as juicy as I hoped it would be. Thankfully, it was fresh though. It certainly didn’t seem to be a prefab patty, and, that, I’ll commend Wilfred’s for. Had it not been for the added cheese and the crispy bacon, the burger would have had relatively no flavour. I highly recommend that the restaurant creates a signature sauce to go with this menu item.
The upgrade to their Cauliflower & Potato Soup was the saving grace to this dish. It was thick, creamy and smooth. When served hot, it makes for the perfect hearty soup to have during the onset of winter. The tiny bits of bacon and chives added a little fattiness and herbaceousness.
Our second plate of Fried Chicken & Prosciutto Cutlets was enormous. The two breasts or legs of meat had been pounded until evenly thin throughout. Layered with prosciutto and then breaded and fried, they were super crispy without tasting or feeling greasy. I could have used some more prosciutto as it was hard to discern its presence. Yet, upon careful inspection, I did see it there. If you try this, definitely squeeze some fresh lemon juice onto the chicken. The zest kicks the dish up a notch, and the acidity breaks down some of the salt. On the side was an arugula salad with tomatoes and Parmesan. This was a great accompaniment to the chicken. The sharp taste of the greens, the tartness of the tomatoes, and the pungency of the cheese paired very well with the meat.
When all was said and done, our meal at Wilfred’s was a bit of a miss. Sure, the service was quite good, the atmosphere was pleasant (admittedly a tad cramped though), and they have an excellent bar program. Nevertheless, the food isn’t meeting it’s full potential. I understand that simplicity is key at times, but, in the case of Wilfred’s, the kitchen needs to do something to set themselves apart from the rest. Right now, they’re not. They should take a chance and be as playful with the menu as they are with the decor.