What’s inside the box?

Cinnaholic is an American-based franchise that introduced their first Alberta location in Edmonton this past spring. Opening to much fanfare in the downtown core (the Mayfair on Jasper building at 10075 109 Street), the promo of $1 cinnamon buns for the first half of their launch day had patrons lined up all the way down and around the block. Even though my co-worker and I had plans to take advantage of the deal, there was no way we would get away with staying in line for what would likely be a few hours. We turned right back around, leaving empty-handed.

Cinnaholic’s menu is quite extensive when building your own bun.

Fast forward to early fall, and a few of us decided we’d treat ourselves to a lunchtime dessert. We walked over to Cinnaholic once more. This time, it was a normal business day for them and it was a lot quieter. The most difficult part of the process when ordering your cinnamon bun is choosing from the 18 icing options and 24 topping selections. However, the cost is no joke either. The Classic Old Skool Roll with Vanilla Frosting is $5.50. Modification to the icing is going to be an additional 50 cents per flavour. Additionally, every single topping chosen is another 75 cents each.

Their showcase has a number of suggested buns.

My friends went all out with theirs. I kept mine fairly simple by swapping out the vanilla frosting for what I think should always be the regular accompaniment to a cinnamon bun, cream cheese frosting. To top it off, I picked a cookie dough topping. All in all, I expected that this would total about $6.75 plus tax. However, it was a little less, ringing in at only $6.25 as though the switch to the icing was free.

They can get quite elaborate.

As a bonus, I do recommend signing up for Cinnaholic’s rewards card. For every dollar spent, you’ll earn points, and those points can be redeemed for discounts. You’ll also get periodic offers for free toppings, etc. Best of all, with my first purchase, I was able to save $3 off of my bill, making this treat significantly more affordable that day.

Once our orders were placed, it didn’t take the staff long to prepare our buns. They carefully packed them up in paper bags, so we could take them to go. As soon as we returned to the office, I opened up my box to take a look. Honestly, the dessert looked a little worse for wear. I guess the heat from the cinnamon bun had melted the cream cheese icing and caused the cookie dough to slide off. It certainly wasn’t as pretty as what I’d seen of other purchases on social media. Still, the biggest test came with a tasting.

My bun didn’t look very pretty.

See how the bun looks more dense?

I was the last to try my Cinnaholic bun out of my friends since I decided to eat my real meal first. From their desks I heard them say that theirs were good, but super sweet, so I got a little bit apprehensive. When I finally began to take bites of mine, it was no longer as warm (I was too lazy to walk to the microwave to heat it quickly). And, although the bun itself felt fresh, because Cinnaholic uses all vegan recipes that are dairy, lactose, egg and cholesterol-free, the dough was somewhat dense. It, unfortunately, doesn’t become as airy and fluffy once baked as one might be used to.

In terms of the frosting, it was sugary to the point of the granules being evident, and, while I do believe that cream cheese icing is better than vanilla, I’m not sure it was immediately discernible that what I was tasting was supposed to be cream cheese flavoured. The cookie dough topping may have been the best part of the cinnamon bun. It was malleable and I scooped up dough to spread onto each piece of bun as I ate.

Cinnaholic’s interior is bright.

Personally, Cinnaholic wasn’t my favourite. I’d much rather get my usual cinnamon bun from Cinnzeo. Those are tried and true and they never disappoint. Still, I do feel that Cinnaholic serves a niche market for those who may have food intolerances. That’s the clientele that they were created for, and it’s nice that customers have this option. It’s just not going to be my top pick, and I likely won’t continue to go out of my way to visit Cinnaholic often.