Co-founder of MINBID, Michel Côté, was one of the artists drawn to participate.
From what I know, MINBID (short for Minimum Bid) has existed for at least 5 years in the underground art scene of Edmonton. The collective began as a gathering of local creators; it gave them an outlet to share work with their peers and the public. The showings doubled as auction events, too, providing a way for artists to gauge the value of their pieces based on the highest bid received.
The banner ad for their 2018 MINBattle.
One of the things that MINBID has become known for is their annual MINBattle. Friday, May 11 marked the launch of the 2018 series and my initial visit to one of their functions. Kicking off at Vacancy Hall (103 Avenue and 104 Street), sixteen artists registered, but only eight had the opportunity to compete through a lottery draw. There were two rounds of four contestants. Each person had an hour to complete a 24 inch x 24 inch canvas.
Audience members voted with tickets stubs dropped into each artist’s bucket. Bids for the finished pieces could also be placed on the cards.
A group of three to four judges circled the room as they all painted. Audience members even got to partake in the judging process with ticket stubs to be deposited as a vote towards their favourite in both rounds. Plus, all of the pieces were up for auction with bidding starting at $50 and going up in increments of $10. The selling price would count in the final tally of each artist’s score as well. Whoever prevailed in each round (we didn’t stay for the announcement of the winners) will move on to the final MINBattle later this summer.
Co-founder Darren Bolz DJ’d throughout the evening.
Speaking to Darren Bolz, one of the co-founders of MINBID and the evening’s DJ, we found out that this is the first time they’ve used this particular format. Usually they’ve only had two artists battle head-to-head on any given night. This year, they thought they’d change things up, bringing in multiple artists at a time with the top two at each battle duking it out in a huge showdown later this year.
For the launch event, the ticket price was $25 plus fees in advance through their website or Eventbrite. At the door, the cost was $30. Although notes on the Eventbrite page said the cost covers gallery membership, it’s not like buyers receive a card or anything. Ultimately, the money simply covers entrance and the open bar.
Bartender for the night was Christopher Hughes.
Speaking of the bar, it could have been a little more diverse. There were only four drinks available, which I realize is essential to keeping things easy for the organizers, especially in a space that isn’t equipped for bar service. However, the options were so-so, and there was only one non-alcoholic choice. It was a PC brand watermelon soda that was sweet. I think offering just a simple cup or bottle of water would have been appreciated. Not everyone wants something carbonated and sugary to drink. Water would have been a nice alternative to help cool off in the warm space.
The lighting in the space is dim to create a non-intimidating vibe for the artists, allowing them to work without feeling too exposed.
They also struggled a bit with lighting in the basement of the Mercer Warehouse. In order to keep the vibe, the lighting has to be relatively dim. Nevertheless, it’s equally as important to allow enough brightness for the artists, which means there’s a balancing act that’s required. Being that this is a nighttime event, the place emptied out quite a bit by the second round. Yes, it’s unfortunate that people didn’t stick around to watch it all unfold. But, if I’m being honest, I was happy for the extra breathing room.
The participating artists were allowed to paint whatever they wanted within the allotted time, leaving it open ended. Still, if they haven’t already done this in the past, I think it could be very interesting to see them paint to a specified theme. It’d add another dimension to the competition. Additionally, for those not already in the Edmonton art industry and who didn’t know the competitors personally, it would have been beneficial for the emcee to announce the names of the artists before they started each battle
There was only one person, Peter Gegolick, who blatantly advertised himself and had a sort of “I don’t give a shit” attitude as he painted while wearing sunglasses. He actually had a finished piece of art already hanging on the gallery wall with an asking minimum bid of $700 (his battle piece could have been purchased for less than $100). The rest of them were pretty low key. While their first names were listed on the bidding cards, their last names weren’t always there, so it was otherwise hard to follow-up on some of the artists after the fact.
Another piece from Michel Côté was hanging in the MINBID gallery for sale.
I understand that one of the goals of these parties is to assist artists in determining how their work should be priced. It’s a bit of a catch-22 to do that though. I mean, it’s entirely reliant upon the audience that shows up. If there are people with the income and they happen to like the work they see, there’s a chance that a piece will go for much more. But, based on this particular event, I’d say it was mostly a youthful crowd that didn’t necessarily have the money to burn. Most didn’t seem willing to shell out the extra cash after what they spent on the actual event ticket.
The 2016 MIN Royale breakdown.
Maybe I’m wrong and it was an anomaly, or maybe they simply didn’t like what they saw. Either way, this aspect kept the number of bids to a minimum and kept the overall price of the bids low with most going for under $100. For comparison, I looked at how much battle auction pieces went for back in 2016. Of the 30 creations born out of MINBattle events, a dozen sold for over $150. That included one from my favourite artist of the 2018 launch night, Reece Schulte, that went for a cool $450.
I loved his dynamic Edmonton skyline piece so much that I put a couple of bids on it to the tune of $90 (this was a total steal). I left my name and number on the bidding card and walked away. Since the art is still wet on the evening of the event, they just phone or text the winning bidder to make arrangements for pickup and payment (either cash or credit is accepted) over the following week. Sadly, I didn’t end up hearing from MINBID by the end of the weekend, so I assumed someone else swooped in at the last second to snag it. Then, to my surprise, I received a message on Monday afternoon. It turns out that the person who outbid me couldn’t be reached, so it went to the next highest bidder! I’m super excited to add Reece’s work to my modest art collection.
Aside from the late start (listed as 9:00pm, yet didn’t truly begin until 10:30pm) and the crowdedness of the venue during the first round of the evening, my fiancé and I left with an awesome appreciation of what MINBID and MINBattle had to offer. Sure, I initially felt a little out of place. The majority of the other attendees came across as younger and artsier than me.
Nonetheless, MINBattle certainly made for a different kind of date night where we got to experience something new to us. We had some drinks, danced to music, mingled with the artists, and watched canvases come to life. What I like best is that it’s an excellent way to potentially find and buy art for an affordable price.
The next MINBattle event date is still to be determined. Make sure to sign up for their newsletter through the MINBID website to be kept in the loop. In the meantime, think about attending their Udell X & MINBID Collaboration (buy tickets here). Two parties will take place at the Udell Xhibitions Gallery (103 Avenue and 124 Street) on June 22 and 23. Any art aficionado won’t be disappointed. I know that we’re definitely looking forward to our second outing.
UX MB Art Xhibition + Auction
Fa(shion).Fi(lm).Fo(od).tography 