DIE PIE (11215 Jasper Avenue) entered the Edmonton food scene back in the fall of 2017 as the first plant-based pizzeria in Alberta. I was intrigued by the notion of a vegan restaurant attempting to circumvent the average Albertan’s love of meat, meat and more meat on what is a beloved meal for most. Don’t get me wrong, a well-made vegetarian pizza can be quite satisfying, but I’m not going to lie, 95 per cent of the time, any pizza I order is going to have chicken, bacon, sausage, beef, or prosciutto on it. It’s just a fact.
Yet, the time had come for me to delve into the offerings at DIE PIE. After a late afternoon bridal event, my friends and I were looking for a spot to eat downtown. This place came to mind as it’d been on my evergrowing list of eateries to try for a while. When we arrived, it was prime dinnertime on a Friday night, so we were told that it would probably be at least a 30 minute wait. We opted to put our name down on their list. In the meantime, we planned to find a table at another nearby restaurant to grab some drinks or snacks. However, as luck would have it, a few customers departed as we were about to leave and we managed to snag three bar seats.
The space itself is small and simply decorated; they’ve kept things minimal, mural wall notwithstanding. The service at the bar was decent as we were given menus and water quickly, and our questions were answered informatively. Our orders were also put through relatively fast once we had made our decisions. Eventually, a table opened up and we were given the choice to move, which we happily accepted for ease of conversation among the three of us.
Where I think I started to get frustrated was with the wait for our food. It took close to 40 minutes before our items finally made it out from the kitchen. Is that normal for DIE PIE? Is it because vegan food takes that much longer to prepare? Do they make the pizza dough from scratch as soon as your order is placed? I have no clue. Either way, if you ask me, it was just too long. Thankfully, I was in good company, so I didn’t dwell on the time all that much. Still, it’s something that DIE PIE should be more cognizant of.
In the end, was the wait worth it? Honestly, I don’t think it really was.
One of my friends ordered the Mac & Cheese ($19). It’s described as a combination of cheddar sauce, pickled baby jem tomato salad, shallots, “bacon” breadcrumbs, and aged cashew parmesan. Maybe it was creamier as soon as it was dropped off at the table, but when I sampled it, I didn’t find it had a great texture on the pasta and I didn’t think it was cheesy enough. The “bacon” breadcrumbs were a nice addition though. I also made sure to try a pickled baby jem tomato. It was plump and juicy, but surprisingly spicy. For a second, I thought maybe it was a chili pepper disguised as a tomato. My guess is that they pickled it in spiced brine as that’s the only explanation for the heat. Anyway, it was an interesting take on mac and cheese that I’m not super keen to go back for.
My other friend settled on the Pierogi Pizza ($20) with the regular crust — gluten-free is an option for $2 more — as it’s one of her favourites at Boston Pizza. Now, if I’ve had BP’s version before, it’s been years, if not decades (did they even have it on the menu decades ago?) since I would have eaten it. Therefore, I really didn’t have a standard to compare this to. I thought it was good though. The crust of the Neopolitan-style pizza is very thin, crisp along the edges, and chewy in the middle. So, plus one for DIE PIE in that respect. The toppings of cheddar sauce, shaved potato, feta, sour cream, green onions, and “bacon” parmesan worked here. It very much tasted like pierogi fillings without being too heavy.
I’m always a sucker when it comes to menu items that mention truffle, so I had my heart set on the Black Garlic & Truffle pizza ($22). It consisted of hemp havarti, wild mushrooms, and mustard greens (more like a spring mix). I didn’t particularly like the texture of the vegan cheese and most of the pizza was made up of undressed salad. The wild mushrooms, few as there were, were probably the best part in terms of heartiness and texture. For flavour, it came down to the black garlic and truffle, which was good, but not enough to save this creation. In my opinion, it certainly doesn’t warrant the highest price tag on the pizza menu.
While I found the staff to be friendly and attentive, at least when it came to filling our water glasses, overall, DIE PIE isn’t a restaurant that would pull the carnivorous me back. Perhaps I don’t appreciate what they’re doing because I’m not an actual vegan. Yet, I’m all for veggie dishes when they’re done well. Based on the regular menu items that we selected this time, I can’t say that I was wowed at all. I really wanted to like the food, but personally, I won’t return to DIE PIE to spend my hard earned money there again.