Earlier this week, Kirk and I were invited to Salz for a media event. As you may or may not know, Salz is owned and operated by Nate Box and his partner Mike Forgie under the Black Box Hospitality Group umbrella. Alongside that business, they also run Elm Café & Catering, District Café & Bakery, and Little Brick Café & General Store. All of those forged ahead by embracing their place in the community to which they were situated.
Today, Black Box is embarking on their largest project to date. The evening we attended was an effort on their part to spread the word about their plans for not just one, but three endeavours that they intend to open in the historic Gibbard Block building (6425 112 Avenue) over in the heart of the Highlands neighbourhood. They are working closely with the landlord/developer, Sparrow Capital, to make this a reality.
Their ambitious vision will see to it that the heritage of the building is not lost. Simultaneously, they want to bring new favourites into the area that will meet the needs of residents without impeding on other businesses that already call the Highlands home. While they have even more ideas in the works, it was after careful consideration that they came up with June’s Delicatessen (named after Mike’s mother), Fox Burger (the moniker is an amalgamation of Forgie & Box), and Highlands Liquor (dreamt up when they realized there were no stores selling craft beer in the vicinity). Those ventures are going be the anchors to the Gibbard Block, taking up 8,000 square feet of space on the main floor.
Anyone who has shown interest in the restaurant industry is probably aware that it’s a very fickle business. Even the best of the best don’t always succeed. Despite Black Box Hospitality Group’s stellar track record, the bank needs to know that they can meet them part way before they agree to fund a portion of the estimated $900,000 project.
Therefore, Black Box is looking for help by turning to crowdfunding. They have just under three weeks left to raise their all-or-nothing goal of $100,000 through their Kickstarter campaign. Within the first day they managed to make it a tenth of the way there and they’re currently sitting at $30K; however, they need a big push to accelerate them to where they need to be.
It isn’t always easy to understand why entrepreneurs ask for assistance. After all, someone who owns a handful of successful businesses shouldn’t have any issues, right? The thing is, it doesn’t equate to millions or even hundreds of thousand dollars sitting in their bank accounts at this second. It just means that they’ve taken enough risks and seen enough gains to ensure that daily operations can run smoothly.
The beauty of backing a Kickstarter is that it comes with very little risk to you. If they don’t collect enough through pledges, your money stays in your wallet. Yet, if they do, you receive a selected reward in return. In this case, there are some excellent ones available at a variety of accessible price points: free monthly coffee for a year ($25), dinner for two at Fox Burger ($75), roof top kick-off party ($97 per person), customizable tasting for eight ($200), and many more.
Ultimately, by getting involved, you’re helping to shape the culture and the landscape of the community for the better. With a more vibrant area and an increase in jobs, it’s a win-win situation. So, I’ll stop preaching to you now, but I highly encourage you to visit the Black Box x Gibbard Block Kickstarter page. Watch their video and read through their pitch. They’ve got a great group of passionate people behind this, and I hope you’ll choose to back it like I have.