Hoang Long has had many incarnations in Edmonton over the years. One was the massive, can’t miss, bright yellow flagship restaurant that was situated along 170 Street and 100 Avenue. I’d only been there once before they closed that location, but it certainly had a more traditional Asian feel to it with the rattan chairs and the bamboo decor. Their other establishment, Hoang Long Noodle House, opened in West Edmonton Mall right next to the interior doors to T&T Supermarket. Catering to the many customers that find themselves hungry after a long day of shopping, it’s meant for a quick meal. The newest addition to the Hoang Long family takes fast to a new level. Created with an almost cafeteria-like idea in mind, it was nothing like I imagined it was going to be.
I, in no way, am disappointed with what I saw though. I’m just surprised that this is the way they decided to go. However, their decision makes sense when you take into account where Hoang Long Casual Fare (@HoangLongcf) is situated as well as the restaurant’s full name. Located in one of the commercial spaces at the bottom of the Mayfair Village building on 109 Street south of Jasper Avenue, the establishment is a looker that caters to the business crowd. With high ceilings, modern furniture and light, airy colours, aesthetically, it’s quite pleasing to the eye. It’s comfortable, clean and convenient, too. They have an open kitchen where they’ll make your meals for you as soon as you order and they also have prepackaged foods such as salad rolls. The concept is that you order and pay at the till and then receive one of those notifiers that buzz when your food is ready, letting you know it’s time to pick up from the counter. You have the option to stay and eat there or take your food to go.
My friends and I made our way there from work over lunch hour about a couple months ago. Craving vermicelli bowls, I was excited to try out their new venue. We went later in the afternoon, so it wasn’t that busy. After deciding what each of us wanted, our food was ready within minutes. Delighting in the fact that it was a relatively warm day, we found ourselves a spot on their small patio (Yeah! They have one!). While the view isn’t of anything spectacular and it was slightly overcast that day, it’s still good to know that there’s the option to soak in some sun there. If the weather isn’t cooperating, the large windows let plenty of light into the interior, so don’t fret.
The vermicelli bowls were really tasty. The grilled beef that accompanied my noodles was delicious. Cooked in soy sauce, lemongrass, garlic and sugar, it had that unmistakable flavour. I also very much liked the texture of the beef as it had some bite, but was still pretty tender. They also give you an ample serving of fish sauce for the noodles – important so that everything is well coated and adds to the overall profile of the dish. The spring rolls, which I chose as my second topping were fried perfectly, so that the outside stayed nicely crisp even until the end of my meal. My bowl completely satisfied my craving for their Vietnamese and Thai food.
While I didn’t have one, they also had an enticing dessert case filled with individual cakes and macarons that are made in-house. My friend took a piece of chocolate mousse cake to go and she said it was alright. I’ll have to see for myself sometime as I know taste can be selective and dependent on the person, but I’m glad for the additional opinion.
Regardless, I would certainly recommend Hoang Long for their classic menu items and so do the readers of The Tomato. The establishment was voted into the No. 46 spot on the magazine’s list of 100 best eats and drinks in the city for 2014 and they rarely, if ever, steer people wrong when it comes to food! Cited on the list as a favourite is the restaurant’s lamb curry dish, so next time I’m there I’ll have to give that a go. And, being that it’s so close to the office, I can see this becoming a regular hangout either for lunch or even after work.
One quick thing to note is that, although Hoang Long Casual Fare is similar to a fast food joint during the day, they do offer full service dining during supper hours. If it’s anything like their original restaurant, I’m sure they’ll offer a great dinner experience for their patrons.
For a more in-depth look at the establishment’s involvement in the community and its efforts towards sustainability visit The Local Good to read my profile of Hoang Long Casual Fare.