Unlike Doughnut Party, Moonshine, the older of the two, functions as a marketplace vendor or by special order only. Although their goods are regularly available at the Old Strathcona Farmers’ Market and the downtown City Market, their schedule is prone to change. To seek them out, I recommend checking the “Find Us” page on their website for a detailed calendar of where they will be and when.
My co-worker and I had talked about picking up some of their doughnuts at one of the university pop-ups taking place either at the end of February or beginning of March. Between Grant MacEwan and the University of Alberta, the latter location turned out to be the best option as the train from Central Station was the quickest mode of transportation during our lunch break.
The February U of A pop-up must have been cancelled because it was taken off the calendar prior to the date, so we decided to go the first week of March instead. Everything timed out perfectly during our excursion; less than ten minutes from leaving work, we were already on campus.
Moonshine’s table was set up in the Student Union Building (SUB) along with several others stalls. Surprisingly, the place was buzzing with people, but the market was fairly quiet. There was no one ahead of us when we walked up to pick up our boxes of doughnuts.
As we were standing there making our transactions ($10 cash for four), I noticed that a board was set out with a list of that day’s flavours: earl grey, pear & chocolate chip, horchata and raspberry rose. Similar to Doughnut Party, Moonshine tends to keep posts on social media to a minimum and they rarely seem to inform their followers of what’s going to be available ahead of time.
As my co-worker and I assume, this adds a sense of mystery and it also encourages people to stop by despite the lack of information. If Moonshine posts the selection early, it’s entirely possible that customers may be deterred if a flavour they’re not entirely fond of is included in the pack. As a business, they’re taking a chance, but I think it works to their advantage. Once patrons make the trek all the way there, they’re likely to buy regardless of what’s inside the box since they’ve already put in the time.
Honestly, I was slightly skeptical about what was included in the pack. After the strawberry rose from Doughnut Party, I wasn’t sure I could go floral again here; however, I was pretty ecstatic to see horchata on the list.
Contrary to the Party’s yeast based doughnuts, Moonshine, alternatively, goes with a vanilla cake foundation that comes out of the oven as a nice ivory colour. The vegan recipe is non-greasy, soft, yet perfectly dense. The dough bakes thoroughly without becoming firm on the outside and it’s moist enough that the cake stays together with every bite. No crumbs! I’ve heard that Moonshine even offers a gluten free version for those who have intolerances. I haven’t had the opportunity to try those though.
Now comes the best part. Eating them!
Since the strawberry rose was my least preferred out of the ones I managed to get my hands on at Doughnut Party, I decided to make the raspberry rose my first taster out of this box. I found the glaze to be a bit thick and slightly grainy from the sugar, but, in this instance, the raspberry flavour fared much better against the hint of rose. Whereas the strawberry rose tasted overwhelmingly floral, the raspberry rose had a great balance.
Later that afternoon, I cut the pear & chocolate chip doughnut in half to sample it. Personally, I found this to be subtly sweet and it definitely had the natural flavour of a juicy pear (I’m guessing that they may use real juice in the glaze). The semi-sweet chocolate chips added texture and more depth to offset any cloying sugariness. Visually, the chocolate also made the doughnut look more appealing as it, otherwise, seemed rather plain.
Before I left the office, I had also tried a portion of the earl grey. I was somewhat disappointed with the flavour of this one. In fact, I thought that the vanilla in the cake almost overpowered the taste of the earl grey tea mixed into the glaze and that’s saying a lot. I could see specks of the tea leaves throughout the glaze, but the flavour just wasn’t intense enough to warrant much satisfaction from eating it. There was only one bite where I sensed that slight bitter aftertaste that comes with drinking tea.
I saved the horchata for my after-dinner dessert and it was the right thing to do. This was by far my favourite of the grouping. The first time I’d learned of horchata, I was told by a staff member at Tres Carnales that it’s like Christmas in a glass. As made in Mexico, horchata is a milky rice-based drink with vanilla and plenty of cinnamon. Cinnamon is one of my go-to spices and it came through strongly here. It packed a punch and I was hooked.
My boyfriend didn’t end up finishing all of the remaining halves that I had left for him, so I kept them covered and found myself eating the rest the following morning. My co-worker and I suspected that there was a chance the cake base wouldn’t stay fresh for long, and, in a way, we were right. The edges where I had cut the doughnuts were kind of dried out by morning and the glaze had grown harder; however, past those bites, they were still okay. My recommendation is that they should be eaten on the same day as purchased.
Generally, I’m not a cake doughnut person, so I can usually take or leave them. Yet, I really did enjoy these ones from Moonshine. I may even like them more than the ones from Doughnut Party.
While I probably won’t make a specific trip to grab a box on the regular, I’d certainly be keen to give Moonshine’s doughnuts another go if I happen by them at the market one day. No doubt about it, these are some tasty and indulgent treats.