Nowadays, chain restaurants like Joey and Earls – both founded by the Fuller family – get a lot of flak. People say these establishments are too corporate, that they take away from the smaller, independent eateries. But, I beg to differ. There was a time, not too long ago, when those were the go to places in Edmonton. Always bustling with people, there could be lines of up to an hour (or more) for a table and patrons would patiently wait.
While still relatively casual, these places give off an upscale air. During my lifetime, the trio has become synonymous with living up to a standard in service (for the most part) and quality of food. No matter which city across Canada that a customer happens to be, if they walk into one of the Fuller offshoots, they’d likely come away satisfied.
Yet, in recent years, we’ve had a bit of a love affair with a smattering of great entrepreneurial chefs and business owners who have gone above and beyond in growing the food offerings available in E-Town. Why go to a chain restaurant when you can support something more local? However, let’s not forget that the first Earls opened in 1982 in this very city as an independent, local eatery. Sure, the chain’s headquarters is now situated in Vancouver, but its roots are here.
It’s not to say that we’ve all abandoned Joey and Earls. Far from it. They remain popular hangouts for the typical diner. There’s just a lot more competition from the single storefront eateries with their award winning menus that dot our city. Those who frequent these, arguably, awesome establishments on the regular seem to forget that the chains were once our saviors when it came to a night out on the town. Friends (a few, not all) sometimes turn their noses up at the idea of stepping foot into a chain restaurant, and it’s fine if that’s how they feel. I’ll even concede that the menus are relative carbon copies of one another, and sometimes the selection isn’t all that exciting or adventurous, but there are still things I enjoy about these places.
Personally, I believe that there’s room for the chains and the independents in my heart and my stomach. So, this is my review of and love letter to Joey and Earls.
Joey really does have a permanent slot in my heart. I have many memories of great meetings and conversations over delicious meals with friends and family within the confines of Joey walls. At one point, my parents and I were frequenting the Jasper Avenue location so much that we became well acquainted with a server named Ryan. In my younger days, a good friend and I would often takeover a table for the entire evening as we lost track of time. It was almost like a second home (slightly exaggerating), but with better food (sorry Mom).
I don’t make it to Joey as much as I used to anymore. The locations around town aren’t the most convenient for me. However, I always think it’s worth it when I get to go.
Although the menu has changed over the years to better suit whatever food trends pop up, I’ve never been truly disappointed with a dish. From the lettuce wraps, chili chicken and flatbread to the rotisserie chicken, salmon (used to be cooked with maple) and fettucine alfredo, it was/is all so tasty.
For at least a few years, they’ve had simply one of the best sandwiches on their menu. The Ahi Tuna. Grilled so that the middle of the tuna steak remains rare, it’s a good value for the portion at under $17. The tuna is topped with bacon, crispy onion rings and a flavourful sweet pepper relish. All the layers combine to make for an extremely delicious sandwich. If you’re a fan of sushi and burgers, you can’t really go wrong with this choice.
I’m also a fan of Joey desserts. They’re known for the Molten Lava Chocolate Soufflé and Baked to Order Apple Pie, both of which have been on their menu for as long as I can remember. Those two are tried and true classics that continue to belong because Joey does them so well. Recently though, they added in a key lime pie as a third option. I was a bit skeptical when I first saw it, but I tried it and I have to say that it’s another win. There’s a good balance of sweet to tart and if you like fresh cream, they put a very generous helping of the whipped topping on the plate, too. It’s not quite on par with what one would find at Duchess Bake Shop, but it’s better than the version on offer at Cactus Club.
Moving along to Earls, who remembers the parrot décor (while I’m at it, don’t forget about the red and white checkered table cloths and giant tomato decor of Joey in its original form)? The Earls chain has come a long way since those days. The original Tin Palace on Jasper Avenue has shifted from the beer and burger joint it was to a fancier iteration of itself. It still has a wonderful, large patio for those short summer months, and a few burgers up for grabs, but the menu has expanded.
Over the last couple of years, I’ve found myself at Earls (mainly the one by the U of A Campus) for many a book club meeting. I admit that, yes, I was getting a little tired of going to the same place so much, but I have to say that the food and the drinks are more than decent.
I do miss their old Thai flavoured chicken wings. Nevertheless, Mojito Friday and Saturday is the best. I also love their Dynamite Prawn Rolls and the Cajun Chicken Caesar Salad (the Pecan Chicken Rocket Salad is fantastic, too; sadly, I think it was replaced within the past season). The one misstep I made recently was ordering their Forager Burger. It was just okay. I’m all for a good veggie burger, but something was missing. Maybe the roasted mushroom patty wasn’t patty-like enough for me. The flavours didn’t pack much of a punch either.
Where the Forager Burger fails, Earls has plenty of other choices to fill its place. My friend has enjoyed their take on Korean Bibimbap a few times now. The Fettucine Alfredo or the Confit Chicken and Pancetta Fettucini are good for carb fans. The Jeera Chicken Curry is a mild dish for those who like Indian flavours without the spicy heat, and the Chicken, Brie and Fig Sandwich has become a mainstay for many.
Aside from the food, the appeal of Joey and Earls comes from the fact that, because each location is part of a larger corporate entity, they’re never quick to shoo patrons out the door. Sure, high table turnover on a busy night means a larger pool of tips for staff, but the bottom line is often determined by a few factors: affordability, service, atmosphere and flexibility.
Allowing customers to linger a little (or a lot) longer because they’re having a good time is something that these chains understand. After all, my friends and I, deep in conversation, have been prone to stay the night. It’s where we’ve shared many a story with one another, and where we’ll likely continue to do so as long as we always feel welcomed by the corporate exterior with the heart of a family who decided to start their business right here.