Meal Kit Box & Recipe Review: HelloFresh

HelloFresh’s welcome booklet.

This year, I’ve been on a meal kit subscription kick. So far, my boxes from Chefs Plate and MissFresh were discussed in previous posts. Both Canadian businesses provide delivery across the country. Today, I’ll be talking about option number three: HelloFresh.

Unlike Chefs Plate and MissFresh, launched in 2014, HelloFresh emerged out of Berlin, Germany back in 2011. Within five years, they expanded to the UK, USA, The Netherlands, Australia, Belgium, Austria, Switzerland, and then Canada. It is one of the largest scale meal kit delivery services in the world.

Their Canadian branch is based out of Toronto and, from what I’ve received, it’s apparent that the meat and most of the produce is sourced through partnerships with local farms. Smaller items such as a packet of Bonne Maman honey comes from a family-owned French company and Colavita balsamic vinegar as well as a pack of orzo seem to be from Italy.

Similar to the other services, all of the food arrived in an insulated box shipped through FedEx. Vacuum sealed meats were ice packed at the bottom and then partitioned to separate them from the remainder of the items. All of the other ingredients were sorted into heavy paper bags that were closed and labelled with stickers that indicated the meal to which they belonged. Welcome info and recipe cards were placed at the top of the package.

Surprisingly, even though only three of the week’s available recipes were selected for my order, they provided all five cards in my box. I suppose if I’m ever inclined to try out the other options, I can actually do that. My fiancé thinks HelloFresh prints the sets as a cost saver to the company because they can just toss them into every box. They don’t have to spend the time separating the cards out or printing a specific number for each recipe. He’s probably right. Either way, it’s a tiny thing, but I kind of appreciated the extras.

The individual meals and items were all packaged really well. Greens that needed to breathe were placed into resealable baggies that had perforated holes on the backside. Everything else came in sealed plastic. All components were clearly labelled. Some of the veggies had even been prepped ahead of time, shaving off several minutes of washing, cutting, chopping and dicing. Butter, oil, milk, salt, and pepper is assumed to be a staple at home already, so those are not supplied.

For my first box of three meals for two people (regularly $79.99, including free shipping), my fiancé and I picked the following recipes: Moo Shu Pork Tacos, Crispy-Skinned Chicken, and Seared Steak. Each of them took 30 minutes or less to cook and the calorie count ranged between 520 to 1,000 per portion. However, a full nutritional breakdown is not to be found unless viewing through their website.

Moo Shu Pork Tacos shifted things into gear. These were simple to make. The process pretty much required just a single pan and a couple of dishes, which is ideal when it comes to cleanup after dinner. We both loved the depth of flavour from the spice (Note: Moo Shu Spice Blend is a mix of garlic powder and ground ginger, if you want to recreate this) as well as the Sriracha mayo. With three meat and cabbage stuffed 6-inch tortillas allotted for each person, this was actually an incredibly filling meal. I can definitely see why the calorie count is much higher for this dish. My only issues with this kit were the sliced radishes (too thick) and the lack of Sriracha and mayo to make the sauce. Had there been enough mayo, it may not have been necessary for us to add extra cheese to taste. Still, after a minor change or two, this is a recipe that we’d happily make again. This selection deserves an 8 out of 10.

The Crispy-Skinned Chicken was likely our favourite of the week. This consisted of skin-on chicken breasts, smashed potatoes, roasted green beans, leeks, and a rosemary pan sauce. I did find that the chicken was a little bit greasy as we may have drizzled a bit too much oil into the pan when roasting the meat and beans. Yet, the texture of the chicken skin and flavours from the sauce and leeks helped to elevate the dish further. This was hearty without being heavy. We award this recipe an 8.5 out 10.

As experienced with Chefs Plate and MissFresh, the steak dishes were always one of the best in the bunch. Therefore, we left the Seared Steak and its accompanying roasted broccoli and warm caprese orzo salad for last. Unfortunately, HelloFresh truly disappointed. The cut of meat was sub par; even though it was cooked to medium, it was much chewier than we like our steak to be. It was also incredibly bland as they instructed the steak to be pan-seared using just a drizzle of oil and nothing else. The orzo pasta had a decent dressing made using a honey and balsamic vinegar base, but the only added pop to the entire dish came from the tart grape tomatoes and basil. Bocconcini cheese, which has an okay mouthfeel is rather flavourless without some sort of heavier dressing to go with it. Sadly, this supper only warrants a 6 out of 10.

Compared to the other meal kit subscriptions, this one is more expensive. While the others work out to $10.99 per portion for the basic plan of three meals for two people, HelloFresh is ringing in at a lofty $13.33 per person for each recipe. We found the quality of the packaging to be fantastic, but the quality of a few of the ingredients to be less than expected. On the one hand, it’s certainly convenient. On the other, the dinners were hit or miss. Should there ever be a chance for me to try a second HelloFresh box at a discounted rate, I’d be delighted to give them another go. Until then, I will have to pause deliveries as the savings aren’t quite there. If it’s feasible for you, I’d recommend testing HelloFresh yourself, so you can see if it’s a good fit for your life.

This review is in no way affiliated with HelloFresh. I purchased these meal kits on my own and have chosen to share my thoughts here. If anyone is interested in signing up for a subscription, please use my HelloFresh referral link at checkout to receive $40 off of your first delivery.

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