Feeling Nostalgic

1950’s Oceanic Surcouf French Valve Radio

I am currently the teaching assistant for a course about using and managing communication technologies. Essentially the class covers the history of the subject and a couple of weeks ago the topic up for discussion was the radio. The professor asked each of the students to share their memories of the technology in the hopes of finding someone else who related to the medium on an ethereal and intimate level just as he had as a child.

Growing up in a time when television played a larger role in my childhood and the computer was becoming the norm, I didn’t quite fit the bill of a radio listener. In fact, I’ve always had a love-hate relationship with the format. You can’t choose what you listen to and the advertisements bothered me to no end because it seemed like when one station had them on, every other station did as well. But, after reading some of the responses from the students, I saw how important the radio was to them. It presented an escape for them when there was nothing else at their disposal. The radio triggered their imagination with one student recalling how they listened to hockey games and the play-by-plays made them feel like they were actually there seeing the game live and in-person.

This discussion made me think about how I sometimes long for a previous time in my life. I’m feeling more and more lately like we’re inundated with too much information and that we’re too accessible. We’re constantly tethered to devices and people. Instead of separating personal and work lives, we’re available through our smart phones at all times. Since when did it become okay for work to seep into evenings and weekends?

I wish I still had the time to sit in my living room creating the perfect mix tapes like I did when I was a teenager. I’d pick out the songs and time it all so that I could get the most out of both sides. How many of you remember doing that?

When I didn’t have a care in the world, I would re-watch a movie over and over again until I memorized all the lines. I did that with Legally Blonde and Zoolander. But, then you grow up and there never seems to be enough time to do the laundry and the dishes, fit a workout in, pay the bills, run your errands or walk the dog, among a million other things. For many people, that carefree feeling that we used to have somehow goes out the door as we get older.

My memories of being a kid running around at recess, sitting on the school steps playing with pogs, walking to the neighbourhood general store with a friend to pick up a slushie or some five cent candies feel like they happened forever ago.

I think, in the end, what I’m trying to say here is that we can’t forget how we grew up and what made us happy when we were younger. When you feel nostalgic, call up your best friend and ask them to take a walk with you to the corner store like you did when you were kids or make yourself the perfect mix CD for your next road trip. You deserve to take the time out for yourself, to go back to a time when you had no obligations, even if only for an hour, an afternoon or a day.

I’d love to hear about what makes you feel nostalgic. Please share in the comments section below.

Photo source: http://thebakeliteradio.com

Does Advertising Ever Speak to You?

For many people, advertisements are a waste of time and space. They ignore them when they pass by one on the street or they get up and do other things during television commercial breaks. Sometimes I do the same thing, but on occasion there are advertisements that have the ability to make me laugh, cry or think, and if they’re really good, I actually want to see them again.

The following are a mix of both new and old advertisements that perhaps you have seen and enjoyed. I hope that you will share some of your favorites with me as well!

I’ll start with an oldie, but a goodie! Kia‘s Maniac commercial from 2007.

I think most of us remember this 2009 Heineken commercial. It was a dream come true for men and women alike. The follow-up to their popular walk-in-fridge advertisement follows.

While flash mobs might not be as popular as they once were, this T-Mobile ad from 2009 still makes me smile every time I watch it. It even makes me cry a little because the whole idea of complete strangers coming together to create such a joyous event is pretty amazing.

I can’t leave out Old Spice‘s fabulous 2010 commercial, which taught all women exactly what they wanted in their man.

This 2011 ad from AT&T spoofing the flash mob phenomenon to promote their faster network is just hilarious. I had to stop and watch it every time it came on the air.

I thought I would also include some interesting print advertisements as well. They can have just as strong an impact as a television commercial.

Flight Network newspaper advertisement that gets people to do something with the print ad.

An excellent retail campaign for Sears Optical. Buy glasses from them and you’ll be able to pinpoint something in all that mess.

This next one is a print advertisement from Dove. This company always seems to be pushing the bounds of advertising. This one in particular was purposely run upside down as seen in the first shot, but when flipped upright, so the text is the right way round, the image you see is quite shocking. It really makes you question how people perceive the things they are confronted with.

Dove ad, upside down, as printed in the publication.

Dove ad, right side up, once it has been flipped so the text can be read.

I currently love Samsung‘s commercial touting the Galaxy S III as the next big thing that is already here. As someone who is neither an Apple fan nor a Samsung devotee, I can certainly find the humor in the advertisement because I know Apple devotees just like that. I find this commercial both humourous and clever. It seems like Samsung is creating the next big thing and the next big corporate rivalry a la Coca Cola vs Pepsi or Mac vs PC.

This last one is maybe not really a commercial per say, but I found it through my Creativity Online newsletter on September 12, 2012 and I really love how thought provoking it is.  ‘Then-n-now’ was written and directed by Shing02. I think it really speaks to our digital culture nowadays and it makes me a little bit sad when I watch it.